The Voice: Effectively Impacting the Consumer Through Digital Media

The Voice not only Changed how we view reality TV but competion shows in general. It is a show that allows people of all ages to enjoy it; it is a show that will make kids want to sit down with their parents to tune in at 8pm and debate who will win the battle.

What is setting The Voice apart and making other singing competition shows fade away? It is all thanks to the brilliant idea of mixing TV reality with social media allowing the fans to be part of the show. Different hashtags bring different aspects of the show to your home. #BehindTheVoice gives you a unique behind-the-scenes look at the voice as if you were a contestant. Different platforms, including the app, have different ways to participate. If enough fans Tweet enough to instant save a contestant they will be the reason their favorite contestant moves on. Therefore, the show not only lets you interact with the show through social media but also lets you voice your opinion; this is how the social and consumer experience is addressed, and since they are using multiple platforms, Twitter, Facebook, Instagram, TikTok, Youtube. etc., they are ensuring they meet all age ranges.

The Voice also utilizes a user-friendly app that keeps you up to date on the show, and countdowns till the next episode appears. Fans can also build their own team using the current contestants and vote for who they want to win; you can even suggest songs for a contestant to sing. Between the show's social media interaction and the power of the app, The Voice is a staple in the combination of TV and social media.

11/19/2023

Shane Schwanger

Citations

The voice – the shorty awards. The Shorty Awards – Honoring the best of social media. (n.d.). https://shortyawards.com/8th/the-voice-3