The Voice:Effectively Impacting the Consumer Through Digital Media

  The Voice: Effectively Impacting the Consumer Through Digital Media The Voice not only Changed how we view reality TV but competion shows in general. It is a show that allows people of all ages to enjoy it; it is a show that will make kids want to sit down with their parents to tune in at 8pm and debate who will win the battle. What is setting The Voice apart and making other singing competition shows fade away? It is all thanks to the brilliant idea of mixing TV reality with social media allowing the fans to be part of the show. Different hashtags bring different aspects of the show to your home. #BehindTheVoice gives you a unique behind-the-scenes look at the voice as if you were a contestant. Different platforms, including the app, have different ways to participate. If enough fans Tweet enough to instant save a contestant they will be the reason their favorite contestant moves on. Therefore, the show not only lets you interact with the show through social media but also lets ...